Alcaic Research and technology, not iambic verse.

7Dec/090

Softwhere

I like the concept of "hyperlocal applications" as described in the NYT article on the iPhone. However, I'd call them softwhere. This would contrast with hardwhere which is of course what reality is all about.

And in the same trends, let's not forget about slidewhere, which is what travel agencies use to lure you to your next holiday destination; or paperwhere, when you use iPhoto to print out your holiday trofees.

And I really cannot resist to talk about freewhere which will often be essentially shovelwhere (with adwhere or spywhere on top, if you're lucky)

Ain't location based augmented reality great?

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